From Harold C. Schonberg's "The Great Conductors" (pp. 345-6):  Walter
Damrosch ..."was also a pioneer in radio work.  In 1927 he became musical
adviser to the National Broadcasting Company, and two years later started
a music-appreciation hour that enjoyed a national hookup.  It is estimated
that every Friday morning as many as six million impressionable
schoolchildren were forced to listen to his boradcast in the name of
culture.  Many alive still remember his hearty, unctuous saltutation:  'My
dear children . . .' Damrosch conceived the idea of implanting great
melodies in his youngster's heads by writing words to the tunes and
having the children sing along.  Goodness knows how many potential music
lovers were permanently maimed by this idiotic procedure.  To this day
there are those who cannot listen to the Schubert _Unfinished_ without
hearing the words:  'This is/the symphonee/that Schubert wrote but
ne-ver/fi-nished.' Or, to the second movement of the Beethoven Fifth:
'Sound the trum-pet and drum,/for our he-ro/has come.' Or especially
unforgettable, to the march movement of the Tchaikovsky _Pathetique_:  'I
want to go to/Par-iss/a-and play/with the mi-din-ettes.' At least, the
jingle sent some children to the dictionary to look up the meaning of
'midinette.'"