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Harpsichords and Related Topics

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Subject:
Re: The repertoire
From:
lance Montfort Myers <[log in to unmask]>
Reply To:
Harpsichords and Related Topics <[log in to unmask]>
Date:
Sun, 12 Jun 2016 07:35:05 -0700
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> -----Original Message-----
> From: Harpsichords and Related Topics [mailto:[log in to unmask]]
> On Behalf Of Philip Kimber
...
> Advertising plays a large part - by the composer and by conductors and
> players. Pachelbel's canon would still be rather obscure if Jean-Francois
> Paillard hadn`t championed it in the 1970s. 

In the 70's Geza Anda recorded the complete Mozart piano concerti and sold some ~5,000 copies over two years.  Then a marketing genius slapped a bright yellow sticker on the K. 466 & K. 467 LP reading "Theme from Elvira Madigan".  It sold >~330,000 copies in two months.

FTR, I despise advertising.  One of the reasons no one expects a single honest word from a politician is because we live in a bottomless ocean of lies and manipulation.  

Lance

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